3x Amazon Sales
With Expert Amazon Consultant Services
Amazon Seller Consultant
Discover What Makes Our Comprehensive Amazon FBA Consulting Solutions Different from Others.
Agencies
Finding the right Amazon consultant that can help you scale your brand while keeping TACoS is tough. Nevertheless, there’s still good options.
Software
Amazon PPC tools often miss the mark in offering tailored strategies for each product, leading to suboptimal results and stunted growth.
NivoAds
NivoAds leverages deep expertise in Amazon advertising and B2C expertise, offering consultancy services designed to scale brands profitably.
Leverage Amazon Ads To Their Full Potential
Sponsored Products
Renowned as the most popular and impactful type of ad campaign to organic rankings.
Sponsored Brands
These ads are key to enhancing brand visibility and securing a top of search placement.
Sponsored Display
Optimize your ROAS and strategically target pertinent competitors & audiences.
Sponsored TV
Ads display directly on streaming TV apps, reaching viewers with engaging, large-screen ads.
dsp
Programmatically buy display and video ads across Amazon’s sites and apps, as well as on third-party websites.
FAQS
CASE STUDY
Growing a Health & Wellness Brand
In late 2021, we collaborated with a health and wellness brand in the nutrition niche to introduce a low-AOV product on Amazon. With no reviews and facing intense competition, the path to success was daunting. But through a well-targeted and strategic PPC approach, we maximized visibility and fine-tuned ad spend. By prioritizing high-converting keywords and consistently optimizing the campaigns, we steadily grew sales and gained traction.
Today, the product holds over 22,000 reviews and generates $250,000 in monthly revenue, outpacing competitors with three times the sales speed. This success story highlights the effectiveness of smart PPC strategies, even in tough markets.
Combating The Rising Cost of Selling on Amazon
The rising costs of selling on Amazon can be attributed to several factors, reflecting the evolving landscape of e-commerce and the increasing competition within the marketplace. Here’s an overview of these factors:
- Increased Competition: As more sellers enter the Amazon marketplace, competition for customer attention intensifies. This competition often leads to higher advertising costs, as sellers bid for prime ad placements to ensure visibility for their products.
- Higher Advertising Costs (Pay-Per-Click or PPC): Amazon’s PPC advertising has become more expensive. As the platform grows more crowded, the cost per click for ads increases. This is due to a higher demand for advertising space, driving up the price as sellers compete for the most effective keywords and ad placements.
- Fulfillment and Shipping Expenses: Amazon’s fulfillment fees, including those for Fulfillment by Amazon (FBA), have been on the rise. These fees cover the costs of storage, packing, and shipping products to customers. As shipping and labor costs increase globally, these fees are adjusted accordingly.
- Storage Fees and Long-Term Storage Costs: Amazon charges sellers for storage space in its warehouses, and these fees can increase, especially for items that have long storage durations. This can significantly impact sellers with large inventories or slow-moving products.
- Marketplace Fees: Amazon charges a commission on each sale, which varies depending on the product category. This usually a 15% referral fee and haven’t changed much compraed to FBA fees.
- Regulatory Compliance and Taxes: Changes in tax laws and increased regulatory requirements, especially in different international markets, can lead to additional costs for sellers who need to comply with these regulations.
- Brand Development and Marketing Costs: As the Amazon marketplace becomes more competitive, sellers need to invest more in brand development and external marketing efforts to stand out, which adds to their overall costs.
To navigate these rising costs, sellers need to be strategic in their pricing, inventory management, and marketing budgets. Efficient cost management and staying informed about Amazon’s changing policies and fee structures are crucial for maintaining profitability.
Outrank Competitors with Strategic Amazon Consulting
The first page of Amazon search results captures 80% of the platform’s traffic, with the top 3 organically ranked products attracting 60% of the conversion.
This highlights the significance of prioritizing TACoS (Total Advertising Cost of Sale) over traditional ACoS (Advertising Cost of Sale) for optimal product ranking. TACoS provides a comprehensive perspective by evaluating your overall sales—encompassing both organic and advertisement-driven sales—in relation to your advertising efforts. This focus on TACoS enables a deeper understanding of your Amazon venture’s overall performance and the efficacy of your ad spend.
TACoS is instrumental in enhancing profitability and serves as a benchmark for gauging advertising efficiency and overall business growth. It also aids Amazon merchants in making more strategic choices regarding key performance indicators (KPIs) such as Lifetime Value (LTV), Subscribe & Save (Recurring Charge Rate, RCR), among others.
Understanding that each product demands a unique approach to PPC, we craft a TACoS-centered strategy tailored to your overarching business objectives. Our goal is to refine your campaigns to drive not only immediate sales but also to improve organic rankings, thereby lowering TACoS and increase profitability.
Traditional PPC tactics can often result in a vicious cycle of excessive bidding, overspending, and underperformance, especially in a scenario of rising Cost Per Click (CPC). Our approach, grounded in manual, data-driven tactics, aims to disrupt this cycle. We offer bidding strategies that not only cut down on needless ad expenditure but also elevate your product’s ranking on Amazon.
Our Process
1
Initial Audit
Our first step involves a comprehensive review, where we examine your Amazon product listings, Best Seller Rankings (BSRs), sales figures, competition, and provide insights into your product category and brand’s visibility on Amazon.
2
Ads/Sales Audit
Following the initial evaluation, we proceed with a detailed audit of your actual sales and advertising data on Amazon, covering the past 12 months. This includes a thorough examination of both your advertising and business reports.
3
Forecast
With the insights gained from these audits, we are equipped to make informed, data-driven decisions. We then create a forecast to meet your sales and advertising objectives, marking the beginning of your brand’s growth journey.
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