temu addiction

Addicted to Temu? Discover The Psychological Traps Fueling Your Addiction

Temu has exploded in popularity, offering ultra-low prices and endless deals that seem too good to be true. But have you ever wondered why you keep adding more to your cart than you planned? It’s not by accident—it’s by design. Temu employs psychological triggers to manipulate shopping behavior, making consumers feel like they’re always one…

Selling Mascara on Amazon
|

Amazon Category Insights: ‘Mascara’

The mascara category is a thriving segment on Amazon, generating over $11M in monthly revenue from the top 60 parent ASINs. With a search volume of 366K, it’s clear this market presents a lucrative opportunity for beauty brands. Market Overview The mascara category is highly competitive, with major players dominating and niche brands carving out…

Amazon Lightning Deals vs. Best Deals vs. Prime Exclusive Discounts
| |

Amazon Lightning Deals vs. Best Deals vs. Prime Exclusive Discounts

Amazon offers several promotional tools for sellers, including Lightning Deals, Best Deals, and Prime Exclusive Discounts (PEDs). These tools are designed to increase visibility, drive sales, and help manage inventory. Each has unique requirements, benefits, and fees. Below, we’ll compare these options in detail and provide tips for maximizing their effectiveness. 1. Lightning Deals A…

electrolytes category Amazon
|

Amazon Category Insights: ‘Electrolytes’

The electrolytes market on Amazon is thriving, showcasing a perfect blend of innovation, consumer demand, and fierce competition. With over $36 million in monthly revenue and a growing search volume that’s reached 161,000, this category has become a powerhouse in the e-commerce space. In this blog post, we’ll delve deeper into the market trends, top-performing…

Refund Rate on Amazon

Refund Rate on Amazon: A Complete Seller’s Guide to Reducing Returns

Refund rates are a critical metric for Amazon sellers, as they directly impact account health, profitability, and reputation. Adding another layer of scrutiny, Amazon unveiled the ‘‘Frequently Returned Item‘ badge in early 2023, effectively placing sellers under the spotlight and exposing products with high return rates to potential buyers. This label highlights products with higher-than-average…

Amazon Title Requirements 2025

Amazon Title Requirements in 2025 (Jan Update)

Amazon has announced significant title policies set to take effect on January 21, 2025. These changes aim to standardize product listings, improve the shopping experience, and ensure that product titles are clear, concise, and consistent. The updated policies will impact how sellers craft their titles, making it essential to understand and adapt to the new…

amazon's conversion path report
|

Amazon’s Conversion Path Report: Insights, Limitations, and Optimization Strategies

In the dynamic world of Amazon advertising, understanding how customers interact with your campaigns is essential. Amazon’s newly launched Conversion Path Report (CPR) sheds light on these interactions by detailing the sequence of ad touchpoints that lead to conversions. This groundbreaking tool provides advertisers with a unique perspective on the customer journey. However, while the…

Unit Session % VS Conversion Rate on Amazon
|

Unit Session Percentage vs. Conversion Rate on Amazon

When analyzing your Amazon product listings, two essential metrics often come into play: Amazon Conversion Rate and Unit Session Percentage (USP). While they seem similar at first glance, these metrics measure different aspects of your listing performance. Understanding the distinction is key to optimizing your sales strategy effectively. Let’s dive deeper into what these metrics…

10 Best Amazon FBA Tools
|

10 Best Amazon FBA Tools in 2025

Scaling your Amazon FBA business isn’t just about finding the right product—it’s about having the right tools to give you a competitive edge. With over 13 years in e-commerce and Amazon PPC, I’ve tested dozens of tools, and these are the ones I trust for optimizing profits, saving time, and driving growth. Conclusion These tools…

CTR vs. CVR on Amazon
|

CTR vs. CVR on Amazon: Which KPI is More Important?

As an Amazon seller, you’ve likely come across two crucial metrics that drive your advertising success: CTR (Click-Through Rate) and CVR (Conversion Rate). But which one matters more, and how do you optimize both? In this guide, we break it down for you. What’s the Difference Between CTR and CVR? Before diving deeper, let’s clarify…

End of content

End of content