The electrolytes market on Amazon is thriving, showcasing a perfect blend of innovation, consumer demand, and fierce competition. With over $36 million in monthly revenue and a growing search volume that’s reached 161,000, this category has become a powerhouse in the e-commerce space. In this blog post, we’ll delve deeper into the market trends, top-performing…
Refund rates are a critical metric for Amazon sellers, as they directly impact account health, profitability, and reputation. Adding another layer of scrutiny, Amazon unveiled the ‘‘Frequently Returned Item‘ badge in early 2023, effectively placing sellers under the spotlight and exposing products with high return rates to potential buyers. This label highlights products with higher-than-average…
Amazon has announced significant title policies set to take effect on January 21, 2025. These changes aim to standardize product listings, improve the shopping experience, and ensure that product titles are clear, concise, and consistent. The updated policies will impact how sellers craft their titles, making it essential to understand and adapt to the new…
In the dynamic world of Amazon advertising, understanding how customers interact with your campaigns is essential. Amazon’s newly launched Conversion Path Report (CPR) sheds light on these interactions by detailing the sequence of ad touchpoints that lead to conversions. This groundbreaking tool provides advertisers with a unique perspective on the customer journey. However, while the…
When analyzing your Amazon product listings, two essential metrics often come into play: Amazon Conversion Rate and Unit Session Percentage (USP). While they seem similar at first glance, these metrics measure different aspects of your listing performance. Understanding the distinction is key to optimizing your sales strategy effectively. Let’s dive deeper into what these metrics…
Scaling your Amazon FBA business isn’t just about finding the right product—it’s about having the right tools to give you a competitive edge. With over 13 years in e-commerce and Amazon PPC, I’ve tested dozens of tools, and these are the ones I trust for optimizing profits, saving time, and driving growth. Conclusion These tools…
As an Amazon seller, you’ve likely come across two crucial metrics that drive your advertising success: CTR (Click-Through Rate) and CVR (Conversion Rate). But which one matters more, and how do you optimize both? In this guide, we break it down for you. What’s the Difference Between CTR and CVR? Before diving deeper, let’s clarify…
If you’re an Amazon seller or advertiser, you’ve likely come across TACoS (Total Advertising Cost of Sales) as a critical metric for measuring advertising effectiveness. In a previous article, we explained what TACoS means and how it differs from ACoS. In this post, we’ll focus specifically on the question: What is a good TACoS on…
When selling on Amazon, success often hinges on understanding your competition and product performance at a granular level. For products with multiple variations—like size, color, or flavor — identifying the top-selling variation can make or break your strategy. While tools like Amazon’s Best Seller Rank (BSR) provide valuable insights, they fall short when it comes…
In this article, we’ll explore why TACoS is a more valuable KPI than ACoS and how it can help Amazon advertisers make smarter decisions to drive profitable growth. By the end of this guide, you’ll learn how to calculate Amazon TACoS, what does it mean and how it can help you measure profitability and make…
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