Es Sellerboard the Best Amazon Profit Tool for FBA Sellers?
Full walkthrough: setup, COGS, VAT for Europe, PPC reporting, inventory tracking & alerts.
The P&L Dashboard — This Is Where You Live
Sellerboard offers several dashboard views — Tiles, Chart, Map, and Trends — but the P&L tab is the most reader friendly above all. As a Sellerboard Amazon profit analytics feature, it gives you a rolling 12-month breakdown of every metric that matters: Sales, Units, Advertising Cost, Amazon Fees, Cost of Goods, VAT, Gross Profit, Net Profit, and Estimated Payout.
For sellers operating multiple marketplaces, you can even filter by marketplace, change currency and even select the data for certain SKUs only by using the search bar.
Sellerboard Amazon P&L view — 12-month overview, all marketplaces, EUR currency
One mechanic that trips up new users: you must click a specific month column to activate it before the portfolio product-level data loads below. It’s not automatic.
What This Sellerboard Amazon Tool Is Missing
- Orders count — distinct from units, matters for multi-unit orders and bundles
- Organic vs. PPC revenue split — no visibility on what % of sales came from ads vs. organic
- True conversion rate — by incorporating orders, this ought to reflect actual conversion if Sellerboard decide to add it instead of unit session %
What the Sellerboard Amazon Profit Analytics Dashboard Does Well
- Net profit per product updated in near real-time
- VAT cleanly separated — critical for EU compliance
- Estimated payout column — useful for cashflow forecasting
- ROI, Real ACoS, Sessions, and % Refunds all in one row
- Exportable data via download button top right
Want to see your real Amazon profit numbers? Sellerboard offers a 2-month free trial — no credit card required.
Try Free for 2 Months →Portfolio-Level Data — How to Actually Use It
Scroll below the main P&L table and Sellerboard shows a per-product breakdown for the selected period. This is where you find which ASINs are eroding your margin. Columns include: Units Sold, Refunds, Sales, Promo, Ads, Amazon Fees, CoGS, Gross Profit, Net Profit, Estimated Payout, Margin, ROI, BSR, Real ACoS, and Sessions.
Key mechanic: The portfolio section mirrors whichever period is highlighted above. For a custom date range, click “Total” at the far right of the P&L header — this loads portfolio data for your entire custom window.
The Group By Filters That Matter
En Group By dropdown reshapes the portfolio view entirely. Filters we use most at NIVOADS:
Most Useful Groupings
- ASIN — child-level view, best for granular profit analysis per variation
- Parent — rolls up all child variations, cleaner for client reporting
- Channel — essential if you run FBM alongside FBA
Brand and Supplier groupings are more relevant for sellers managing multi-brand accounts. Coupon grouping is useful during heavy promotional periods.
Portfolio breakdown per-ASIN: Sales, Ads, Amazon Fees, CoGS, Gross Profit, Net Profit, Margin, ROI
Setting Up COGS — The Foundation of Accurate Data
The Sellerboard Amazon FBA profit calculator is only as accurate as your COGS input. Every margin figure, net profit number, and ROI calculation depends on this. Get it wrong and the entire dashboard is misleading.
Where to Enter COGS in Sellerboard
- Products section (left sidebar → Products) — bulk management, best for initial setup across your whole catalogue
- Portfolio section inline — click directly on a product row in the dashboard for quick edits while reviewing performance
Sellerboard Products section — COGS, shipping profiles, VAT rate, and profit per unit per SKU
Beyond COGS, the Products view lets you assign a shipping profile (per-unit inbound cost), set your VAT rate per product (10% or 20% for EU), and instantly see profit per unit. A single screen that tells you whether each product makes financial sense.
Any product showing a negative profit per unit needs action immediately. In the screenshot above, one FBA product shows -€22.27 per unit — every sale digs the hole deeper regardless of volume. Fix COGS entry, reprice, or cut the listing.
Set up COGS once and let Sellerboard track your real margins automatically. Start free — no commitment, full feature access for 2 months.
Start Free Trial →VAT Settings for European Amazon Sellers
VAT handling is where many Amazon profit analytics tools fall short for EU sellers. Sellerboard handles it well — provided you’ve enabled VCS (Amazon’s VAT Calculation Service) in Seller Central first.
With VCS active, Amazon calculates VAT on every sale, refund, and ad spend transaction. Sellerboard pulls this data directly, so your P&L VAT row is auto-populated without manual configuration. It works across all major EU marketplaces: DE, FR, IT, ES, PL, and more.
Note: Sellerboard displays advertising costs excluding VAT by default. Correct for VAT-registered businesses (you reclaim input VAT), but be aware when reconciling ad spend against Seller Central billing statements.
Pan-EU FBA and OSS Considerations
If you’re enrolled in Pan-EU FBA, Sellerboard reports marketplace-level sales in EUR but doesn’t automate OSS (One Stop Shop) VAT filing. It’s a reporting and profitability tool — not a VAT compliance solution. For actual filing you’ll still need Avalara, Taxdoo, or a local fiscal representative.
PPC Reporting, Repricer & Other Sellerboard Features
PPC Reporting
Sellerboard has a built-in PPC dashboard that tracks Sponsored Products performance and can automate bid adjustments based on break-even ACoS. We don’t recommend enabling bid automation for most accounts — break-even ACoS doesn’t account for product-level margin differences, launch vs. harvest phases, or organic rank impact. Use the PPC tab for monitoring and reporting, not autopilot.
Repricer (Beta)
There’s a repricer in beta. We haven’t tested it with live client accounts — too early to give a reliable take. Worth watching, but not ready to replace dedicated repricers for competitive categories.
Autoresponder — The Underrated Feature
The review request autoresponder is genuinely worth setting up. It automates Amazon’s native “Request a Review” button within the 30-day post-delivery window. Fully compliant, zero maintenance once configured, and consistently lifts review velocity. One of the highest ROI features in the entire Sellerboard Amazon app.
Additional Sellerboard Amazon App Features
- Multi-channel — connect Walmart, eBay, and Shopify for a unified P&L
- Alert system — FBA, referral fee changes, low stock, image changes and more
- Inventory forecasting — solid for steady-velocity SKUs; less reliable for seasonal products
- LTV tracking — customer-level repeat purchase data, valuable for Subscribe & Save heavy catalogues
- Cashflow view — forward projection based on current payout schedule and inventory spend
Final Verdict
Sellerboard is the strongest value proposition in Amazon profit analytics at its price point. The P&L dashboard combined with per-ASIN portfolio data gives you everything you need to run a profitable FBA operation — assuming COGS is set correctly.
EU VAT handling is better than most competitors. The order review request button alone is worth half the monthly fee.
Where it falls short: no organic vs. PPC revenue split, no real conversion rate visibility, and PPC automation that’s too blunt for nuanced account management. For pure profit tracking though, it’s hard to beat at any price.
FAQ — Sellerboard Amazon Questions
What is Sellerboard and how does it work for Amazon sellers?
Sellerboard is a cloud-based Amazon profit analytics tool that connects to Seller Central via API. It pulls sales, fee, advertising, and refund data in near real-time and presents it as a P&L, broken down by product, period, and marketplace. Designed for FBA and FBM sellers who need accurate net profit visibility beyond what Seller Central shows natively.
Is Sellerboard a reliable Amazon FBA profit calculator?
Yes — provided COGS is entered accurately. Sellerboard pulls Amazon fee data, VAT (with VCS enabled), advertising costs, and refund costs directly from Amazon. Profit figures are as accurate as the data Amazon exposes. The main variable you control is COGS, shipping profiles, and indirect expenses.
How does Sellerboard handle VAT for European Amazon sellers?
When Amazon’s VCS is enabled in Seller Central, Sellerboard automatically imports all VAT figures — sales VAT, refund VAT, and ad VAT — with no manual setup. The P&L shows a dedicated VAT row per month per marketplace. Advertising costs display ex-VAT by default, which is correct for VAT-registered businesses.
Can Sellerboard be used across multiple Amazon marketplaces?
Yes. All major marketplaces are supported: US, UK, DE, FR, IT, ES, PL and more. You can view consolidated P&L or filter by marketplace. Non-Amazon channels including eBay, Walmart, and Shopify can also be connected.
How do Sellerboard Amazon reviews rate it among FBA sellers?
Sellerboard consistently rates 4.5+ across review platforms. Most praised: real-time profit visibility, EU VAT handling, and affordability. Common criticism: no organic vs. paid revenue split and the non-obvious period-selection mechanic for portfolio data. Our NIVOADS rating: 4.9/5.
Does Sellerboard have a free trial?
Yes — a 2-month free trial with full feature access. Start your trial via NIVOADS here →
Disclosure: This page contains affiliate links. If you sign up for Sellerboard through our link, NIVOADS may earn a small commission at no extra cost to you. We only recommend tools we actively use with clients.
