Amazon Lightning Deals vs. Best Deals vs. Prime Exclusive Discounts
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Amazon Lightning Deals vs. Best Deals vs. Prime Exclusive Discounts

Amazon offers several promotional tools for sellers, including Lightning Deals, Best Deals, and Prime Exclusive Discounts (PEDs). These tools are designed to increase visibility, drive sales, and help manage inventory. Each has unique requirements, benefits, and fees. Below, we’ll compare these options in detail and provide tips for maximizing their effectiveness. 1. Lightning Deals A…

amazon's conversion path report
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Amazon’s Conversion Path Report: Insights, Limitations, and Optimization Strategies

In the dynamic world of Amazon advertising, understanding how customers interact with your campaigns is essential. Amazon’s newly launched Conversion Path Report (CPR) sheds light on these interactions by detailing the sequence of ad touchpoints that lead to conversions. This groundbreaking tool provides advertisers with a unique perspective on the customer journey. However, while the…

Unit Session % VS Conversion Rate on Amazon
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Unit Session Percentage vs. Conversion Rate on Amazon

When analyzing your Amazon product listings, two essential metrics often come into play: Amazon Conversion Rate and Unit Session Percentage (USP). While they seem similar at first glance, these metrics measure different aspects of your listing performance. Understanding the distinction is key to optimizing your sales strategy effectively. Let’s dive deeper into what these metrics…

10 Best Amazon FBA Tools
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10 Best Amazon FBA Tools in 2025

Scaling your Amazon FBA business isn’t just about finding the right product—it’s about having the right tools to give you a competitive edge. With over 13 years in e-commerce and Amazon PPC, I’ve tested dozens of tools, and these are the ones I trust for optimizing profits, saving time, and driving growth. Conclusion These tools…

CTR vs. CVR on Amazon
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CTR vs. CVR on Amazon: Which KPI is More Important?

As an Amazon seller, you’ve likely come across two crucial metrics that drive your advertising success: CTR (Click-Through Rate) and CVR (Conversion Rate). But which one matters more, and how do you optimize both? In this guide, we break it down for you. What’s the Difference Between CTR and CVR? Before diving deeper, let’s clarify…

What is a Good TACoS on Amazon
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What is a Good TACoS on Amazon?

If you’re an Amazon seller or advertiser, you’ve likely come across TACoS (Total Advertising Cost of Sales) as a critical metric for measuring advertising effectiveness. In a previous article, we explained what TACoS means and how it differs from ACoS. In this post, we’ll focus specifically on the question: What is a good TACoS on…

How to Find Sales Per Variation for Amazon FBA?
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How to Find Sales Per Variation for Amazon FBA?

When selling on Amazon, success often hinges on understanding your competition and product performance at a granular level. For products with multiple variations—like size, color, or flavor — identifying the top-selling variation can make or break your strategy. While tools like Amazon’s Best Seller Rank (BSR) provide valuable insights, they fall short when it comes…

Amazon TACoS
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Amazon TACoS vs. ACoS – Which’s KPI is More Important?

In this article, we’ll explore why TACoS is a more valuable KPI than ACoS and how it can help Amazon advertisers make smarter decisions to drive profitable growth. By the end of this guide, you’ll learn how to calculate Amazon TACoS, what does it mean and how it can help you measure profitability and make…

bundling on amazon
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How To Create Amazon Virtual Bundles in 2025?

Bundling on Amazon is one the of the greatest strategies to increase cart size, and sales. It’s a no brainer strategy to cross promote products, increase a listing’s conversion rate, and occupy more organic real estate on the detail page. By applying the tips mentioned in this article, you’ll be able to create Amazon virtual…

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