A collection of written pieces or resources focused on providing insights, strategies, and valuable information about advertising on Amazon. This category may include a variety of articles that offer tips for effective advertising, highlight best practices, and share hidden or less-known tactics (“gems”) that can help businesses or individuals maximize their advertising efforts on the Amazon platform. These articles could be aimed at both beginners and experienced advertisers, covering topics like optimizing product listings, understanding Amazon’s advertising algorithms, budgeting, keyword strategies, and analyzing campaign performance. The goal of such articles is typically to help users navigate the complex world of Amazon advertising more effectively and achieve better results in promoting their products or services.
If you’re not using Amazon Search Query Performance, you’re likely leaving valuable growth opportunities on the table. Amazon gives brands an enormous amount of first-party data through the Search Query Performance dashboard, commonly referred to as SQP. It can show you what shoppers are searching for, how much demand exists for a keyword, how many…
Creating video creative for Amazon advertising or a product listing usually means using several different tools. A brand might generate scenes in Google Gemini or another AI video platform, create the voiceover somewhere else, source background music separately, and then combine everything in an editing program. Amazon Creative Studio has already simplified the whole process….
When conducting Amazon audits, one of the most critical yet misunderstood decisions sellers face is whether to merge products into variations or split them into separate listings. This strategic choice can make or break your organic visibility, sales velocity, and overall profitability on the platform. After analyzing hundreds of Amazon accounts and gathering insights from…
If you’re seeing higher fees in your Amazon profit software starting October 15th, 2025, you’re not imagining things—but you need to understand what you’re actually paying for. There are two separate fee impacts happening: First: Peak Season Fees (Nothing New) The higher fees you’re seeing right now are Q4 “Peak Fulfillment (excluding apparel)” rates that…
Amazon has quietly rolled out one of the most powerful promotional tools in years, and it was recently updated with Advanced Audience Segmentation isn’t just another discount feature—it’s a precision targeting system that lets you reach the right customers with the right offer at exactly the right moment. If you’re still running standard coupons and…
Prime Day 2025 stretches from July 8 to 11—four full days (96 hours) of deals that eclipse last year’s 48-hour event. U.S. shoppers spent $14.2 billion during Prime Day 2024; analysts expect the extra two days this year to push that record even higher. However, Amazon also introduced new promotion fee hikes effective June 2…
As of May 2, 2025, the U.S. has eliminated the de minimis exemption for packages arriving from China and Hong Kong. This exemption previously allowed shipments valued under $800 to enter the U.S. without tariffs or taxes. Now, such shipments will incur tariffs of 120% or a per-package fee of $100, increasing to $200 by…
If you’re running promotions like Coupons or Lightning Deals on Amazon to boost visibility and sales, you’ll want to pay close attention to the new fee structure going live on June 2, 2025. Amazon is updating how it charges sellers for these promotional tools — and depending on your price point and strategy, these changes…
Amazon offers several promotional tools for sellers, including Lightning Deals, Best Deals, and Prime Exclusive Discounts (PEDs). These tools are designed to increase visibility, drive sales, and help manage inventory. Each has unique requirements, benefits, and fees. Below, we’ll compare these options in detail and provide tips for maximizing their effectiveness. 1. Lightning Deals A…
In the dynamic world of Amazon advertising, understanding how customers interact with your campaigns is essential. Amazon’s newly launched Conversion Path Report (CPR) sheds light on these interactions by detailing the sequence of ad touchpoints that lead to conversions. This groundbreaking tool provides advertisers with a unique perspective on the customer journey. However, while the…
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✔ 無駄な広告費を可視化・最適化
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