Amazon SEO Services

For Maximum Organic Rank On Amazon.

FREE AUDIT

Agencies

Good SEO on Amazon isn’t just about keywords. It’s about maximizing organic rank, and sales as a reslts.

Large Team
SEO Extras
High Retainers
AI non-consideration

FREE AUDIT

Software

There’s no one tool for Amazon SEO but we leverage different AI and Amazon softwares to maximize SEO and rank.

AI Support
Minimal Strategy
0 SEO Experiments
0 Experiments

free audit

NIVOADS

NIVOADS leverages a detail SEO revamp for listing both front and back-end to maximize organic rank and growth.

Fair Pricing
SEO Blueprint
Data-Driven Insights
A/B Testing

free audit

FAQS

Amazon SEO (Search Engine Optimization) is the process of optimizing your product listings to rank higher in Amazon search results. This involves strategic keyword targeting, optimizing titles, bullet points, descriptions, backend search terms, and enhancing relevance and conversion factors like reviews, images, and A+ content. The goal is simple: more organic visibility, more clicks, more sales — without relying solely on ads.

Our Amazon SEO services are customized to your catalog size and growth goals. Pricing typically starts at $500 for a single listing optimization and scales based on the number of Parent ASINs and level of ongoing support required.

We also offer Amazon SEO services at $0 cost for PPC clients to help small brands (Below < $50,000 in total sales per month) maximize rank.

We use a combination of premium tools like Helium 10, Brand Analytics, and our own proprietary ranking frameworks. Our strategies include keyword clustering, search volume prioritization, backend term mapping, CTR and CVR optimization, and structured content rewrites. Everything is rooted in Amazon’s A9/A10 algorithm behavior — not guesswork.

Yes — we fully optimize backend search terms, subject matter, intended use, target audience, and other hidden fields that Amazon’s algorithm uses for ranking. This ensures your product is indexed for as many relevant search terms as possible, giving you broader organic exposure.

It can be either — but ongoing SEO delivers the best results. A one-time optimization is great for new launches or listings that need a refresh. However, ongoing SEO allows us to track keyword movement, adjust to algorithm shifts, and support long-term rank sustainability as your category evolves.

CASE STUDY

Amazon SEO Impact for a Health & Wellness Brand

In early 2022, we partnered with a health and wellness brand launching a low-AOV supplement on Amazon — with zero reviews and a crowded market ahead. Instead of relying solely on paid ads, we built a comprehensive Amazon SEO strategy from the ground up.

We started by identifying high-potential, low-competition keywords, restructured the listing content for relevance and conversion, and optimized backend terms to expand indexing. Week by week, we tracked organic rank movement and adjusted the strategy to build momentum.

Today, the product ranks on page one for its top keywords, holds over 22,000 reviews, and brings in $250,000+ in monthly revenue — all while maintaining a low TACoS. This case proves that when SEO is done right, even new products can outperform legacy competitors organically.

mastering Amazon A9 Algorithm

Succeeding on Amazon today means more than just having a great product — it requires a deep understanding of how Amazon’s A9 search algorithm works. This algorithm determines how your product appears in search results, and mastering it can make the difference between a best-seller and a buried listing. Here’s what impacts your visibility:

Relevance Signals:
Amazon prioritizes listings that match the shopper’s search intent. This includes well-optimized titles, bullet points, and descriptions that naturally include relevant keywords. If your listing isn’t aligned with what customers are searching for, A9 won’t reward you with visibility.

Conversion Rate & Sales Velocity:
Amazon favors listings that convert. High click-through rates (CTR), strong conversion rates (CVR), and consistent sales velocity are key indicators that your product is in demand. These behavioral signals tell the algorithm your product deserves to be seen more.

Backend Optimization:
Hidden fields like backend search terms, subject matter, and intended use feed valuable metadata into the algorithm. Many sellers overlook these fields — but when used strategically, they can significantly increase keyword indexing and discoverability.

Review Quantity and Quality:
Social proof matters. Listings with higher review counts and ratings not only convert better, but also rank higher. The A9 algorithm tracks this data as a trust signal, rewarding products that provide a great customer experience.

Image Quality and Content:
Amazon’s algorithm takes into account how well your listing content engages customers. Clear, high-resolution images, A+ Content, and mobile-optimized visuals can boost dwell time and conversions, indirectly improving your rankings.

Advertising Data Feedback Loop:
Even though A9 is technically an organic algorithm, PPC performance feeds back into it. High-performing ads that drive sales for targeted keywords help reinforce your product’s relevance and boost organic ranking for those terms over time.

Why It Matters:
Mastering the A9 algorithm isn’t about gaming the system — it’s about aligning your listing with what Amazon values most: relevance and performance. Brands that understand and execute on this win more organic traffic, lower their TACoS, and stay ahead of the competition.

To stay visible — and profitable — sellers must continuously optimize listings, monitor keyword trends, and adapt to how A9 evolves. Those who treat SEO as an ongoing strategy, not a one-time fix, are the ones who dominate Amazon’s search results.

Our Process

Initial Audit

“We start with a full SEO audit of your listings — analyzing keyword rankings, Best Seller Rank (BSR), organic vs. paid visibility, competitor positioning, and sales trends to uncover opportunities for improving your product’s discoverability on Amazon.

Ads/Sales Audit

After the initial listing review, we conduct a deep dive into your past 12 months of sales and advertising data — analyzing business reports and ad performance to identify patterns, missed SEO opportunities, and keyword-to-sale attribution.

Forecast

Using the insights from our audits, we craft a data-driven SEO roadmap aligned with your sales goals. This includes a ranking forecast, keyword prioritization, and a step-by-step plan to boost visibility and drive sustainable growth on Amazon.

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